What are the benefits for a Québec-based business of collaborating and engaging with Indigenous tourism organizations? We asked Patricia Auclair, Deputy Executive Director of Indigenous Tourism Quebec. She shares with us her expertise and insights on the growing importance of this sector for the future of Quebec, and how businesses can benefit from it while making a positive contribution to society. Enjoy reading!
Benefit 1 – Building authentic human connections
Connecting with rich and living cultures
Partnering with Indigenous tourism organizations opens the door to a vibrant and living world — rich with stories, traditions, and ancestral knowledge. By collaborating and choosing to experience Indigenous culture, a Québec business takes part in a real dialogue with First Nations and Inuit communities or promoters. It’s an opportunity to build strong and sincere human connections, reduce stereotypes, and help celebrate a cultural pride that should be an integral part of Québec.
Benefit 2 – Taking real steps toward reconciliation
More than words: concrete actions
Taking tangible actions — such as offering fair business opportunities, co-creating projects equitably, and integrating Indigenous expertise — turns good intentions into meaningful impact. This is what reconciliation is all about! It’s a powerful commitment that benefits society while enhancing the company’s credibility and human value.
Benefit 3 – Offering a unique tourism experience
Say goodbye to standard packages — make room for authenticity
Partnerships and complementary tourism offerings with Indigenous communities create experiences that leave a lasting impression! These collaborations bring depth and authenticity, rooted in Indigenous knowledge, lands, and stories. They’re built on sustainable, respectful, and reciprocal relationships based on trust. This is a powerful strategy to stand out in a rapidly evolving industry — all while contributing to a kind of tourism that nurtures: people, places, and the spirit.
So, what can you do concretely?
Plan a team activity with an Indigenous tourism business, offer training on Indigenous realities to your employees, or work with Indigenous suppliers for your events, accommodations, or outdoor experiences. It’s good for the planet, good for the local economy… and great for reconciliation! It’s the kind of approach that leaves a positive footprint and helps preserve Indigenous cultural heritage. Be an ally!
